Steve Jobs was truly one of the most brilliant men of our time. As we celebrate and remember him we also reflect on some of the wonderful inspiration points he left us with.
Steve Jobs once said “There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.”
As a strategist, I often work with companies that are at the beginning of their understanding of communities and the significance the community plays in a post GFC economy where marketing resources are scarce and creativity is now a necessary job skill for any marketer. There are no more safe little squares or boxes. Consumers are anywhere and everywhere, and now more than ever we need to approach this now developed digital communication ecosystem with eyes filled with wonder and curious innocence. Steve’s Beginner’s mind is Zen practice in action. It is the mind that is innocent of preconceptions and expectations, judgments and prejudices.
Steve Jobs and Apple set out with a beginners mind and built one of the most powerful companies in the history of technology. Driving both the product development and their sales are thousands of people who are part of the Apple community of gadget fans – innovation junkies who are passionate about Apple products and how they are empowered by using them. Admittedly, I am one of them.
Apple’s success was no accident. Steve Jobs said “We’re here to put a dent in the universe. Otherwise why else even be here?”
Today, other companies like Sephora, Giffgaff, and Verizon are purposefully putting a dent in the universe and harnessing the power of their communities for greatness. Shifting from Likes to Loves, this greatness translates into real meaning in call deflection, increased revenues, and brand advocacy. These organizations are making great strides to follow the groove that Apple carved over the past 20 years being a lovemark brand that really knows the mind of their customers. They also have one thing in common – a vibrant and well curated community.
On October 12th I’m part of a crew who’ll meet and tweet on all things related to communities and as well as debate the definitive role of an enterprise community platform in effective social media planning on a panel with Monty Hamilton (Telstra) and Su Amaranayaka (MYOB). This event is to be held in Sydney at the Arthouse on Pitt Street and the night hosted by Lithium as part of their “Likes To Love” World Tour. Bring your thirst for knowledge and a cocktail and join the discussion. Click Here for a full program and to register!
REGISTER HERE>> http://www.lithium.com/conference/likestoloves/sydney and Tweet it up #LTLTour