Caffe Ritazza is one of the strongest brands in the SSP International (The Food Travel Experts) stable and on May 3, 2012 will whip the lid off their Summer Drinks promotion with a little help from us here at Mighty Media Group.
This initiative was officially announced in a press release by SSP International at the ACI Conference in Oslo. Rick Stavast announced:
“This initiative has been designed to give people a forum to talk about their passion for coffee and generate excitement around the Caffè Ritazza brand. While raising the profile of the brand is one of SSP’s key aim, the company believes that by providing a platform for dialogue and feedback from customers, the campaign will also be the foundation for a number of improvements. “We want to empower our customers to co-create the future for our brand.”
We at Mighty Media Group embraced the opportunity to create a cross channel campaign that will include insight gathering through fun Facebook polls, spontaneous competitions on Twitter, and some exciting things to post on Pinterest.
At the pinnacle of the campaign is a tribute to all things retro and yet made new through digital technology and a digital Sliding puzzle created in the classic “15″ style which originated in 1880.
The puzzle was under the creative direction of Stephenie Rodriguez and developed by the clever team at Zoo Advertising – a fellow Australian creative agency. To have a sneak preview of the puzzle, click here >> Slider Puzzle.
The Caffe Ritazza project is spearheaded by Lucie Sellier, Mighty Media Group Digital Project Leader (Europe) and Rebecca Platt, Community Manager.