Six Key Aspects to Inbound Marketing ROI: Part 6 Innovation

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Innovation is a key ingredient to the longevity of a successful company. Times change, people’s behaviour changes, our needs and desires also change, and innovation is the answer to keeping fresh and having products and services that will be in demand. Without innovation, products become stale and obsolete, and the demand for your products and… Continue reading

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Six Key Aspects to Inbound Marketing ROI: Part 5 Customer Experience

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Social media is all about the ‘customer experience’. The better the experience the greater the success of your company. Social media’s impact on your customer is immediate, and when executed correctly will lead to additional benefits to your organisation such as brand health, better sentiment, cost savings and increased revenue. When setting up and managing… Continue reading

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Six Key Aspects to Inbound Marketing ROI: Part 4 Operational Efficiency

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When asked to prioritize their business objective using Altimeter’s Social Media Measurement Compass marketers are quick to select their primary goals as engagement, advocacy and increased revenue without consideration to the ways in which social media can improve operational efficiency. We all want our organisation to run a smoothly as possible and fine tune so… Continue reading

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Six Key Aspects of Inbound Marketing ROI: Part 3 Marketing Optimisation

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Effective social and inbound marketing should begin with aligning core business goals with activities and channels to demonstrate ROI (Return on Investment). If you are a Director of Sales or the CFO (Chief Financial Officer) marketing optimisation is of no consequence. You will no doubt be clamouring for increased revenue whilst your customer service team… Continue reading

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MMG – Finalists in the 2014 Moodie Awards

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The Moodie Report announced today that Mighty Media Group have made the shortlist for ‘The Moodies’, The Moodie Awards – the second annual airport-specific digital, mobile and social media awards. The announcement was made via various social media platforms and TheMoodieReport.com website. MMG has been shortlisted for the Best Single Social Media Marketing Campaign –… Continue reading

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