Six Key Aspects to Inbound Marketing ROI: Part 2 Revenue Generation

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The further you venture down the social media or inbound marketing path with your boss, your colleagues or stakeholders the more likely you are to be asked to demonstrate the ROI of your activities as a marketer. Whilst some like to feel that ROI should mean return on influence and linked to soft KPIs like… Continue reading

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New White Paper Launched – The Inbound Marketers Manifesto

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Mighty Media Group has released its latest white paper on inbound marketing today “The Inbound Marketers Manifesto“. Inbound marketing is a sound and effective way of connecting with new prospects by allowing them to find you. This book is a great resource for anyone wanting to understand how to bring leads to you and to… Continue reading

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Six Key Aspects of Inbound Marketing ROI: Part 1 Brand Health

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Ok, so your business has decided it is finally ready to invest the time and resources into social and inbound marketing activities. The most critical first step you will need to take is to ask yourself and your stakeholders to determine what the business expects these activities can positively impact. Whilst the social channels and… Continue reading

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Seven Questions to Ask Yourself about Your Inbound Marketing Strategy (Part 1)

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Each day, our clients and friends ask us to review their strategy and give the advice about how to optimise their message and their inbound marketing activities. As marketers, it is indeed our responsibility to deliver a clear ROI for digital marketing. Whether you are a B2B (Business to Business), B2C (Business to Consumer), FMCG… Continue reading

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Four Essential Elements For a Social Business (The Pillars of Governance)

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As more and more companies are turning to social media to optimize online conversations, real time feedback and better customer engagement, it is essential to get foundations and footings in place that protect the reputation of the business. In the very nature of social, the voice and interpretation of company messages are no longer left… Continue reading

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