Three Keys To More Effective Online Sales Enablement

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What do you think of when you hear the words “Sales Enablement“? It would be quite natural to think of the muscle and force that your good looking sales people dish out, quota numbers and number of leads in the pipeline. Companies who truly appreciate the power of the internet, search engines and authority are… Continue reading

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Social Media Agency Celebrates JR/DutyFree Win of Moodie Award

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FOR IMMEDIATE RELEASE Social Media Agency Mighty Media Group Celebrate JR/DutyFree Win of The Moodies Award Australia-based social media agency today announce and commend their client, James Richardson DutyFree (JR/DutyFree) in their joint win of The Moodies Award for Best Social Media Campaign by an Airport Concessionnaire¬†with it’s entry for the #JRLoveHolidays omni-channel execution across… Continue reading

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A CMO’s Guide to SEO and Marketing

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To some SEO and Marketing might seem like apples and oranges, however search engine optimisation (SEO) is no longer a secret weapon of bleeding edge propeller heads or black hat wearing marketers. It’s critical to online success. Most traditional companies have to make sure they rank in search on websites like Yahoo and Google and… Continue reading

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My Three Key Inspirations From SXSW Interactive 2014

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  The SXSW Interactive experience is never a disappointment. I love all the keynotes, tech talks and events. There is no single greater place to go as a digital marketer if you want to watch marketers talk to marketers. Think about that one for a moment, then respect the challenge. If you were to ask… Continue reading

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Three Lessons Marketers Can Learn from Lady Gaga

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Today Lady Gaga gave an intimate interview at SXSW (South By Southwest) Music Festival in Austin Texas. She candidly dished the dirt about her performance last night and whilst I was not there to witness first hand, apparently included a mechanical pig, and being vomited on by a performance artist. Whilst not everyone’s cup of… Continue reading

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