JR/DutyFree turn to Instagram and Weibo to drive social engagement

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Since it’s sale to Facebook for $1 billion dollars in cash and stock, Instagram has become the biggest social sharing platform for photos and become an outright social network for those who like to perv. Instagram was initially referred to as ‘voyeuristic folly’ by cynics in it’s early phases of popularity, but has come into… Continue reading

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Holiday Marketing Tips for Facebook

this image appears on http://www.mightymediagroup.com.au and is attributed to © Subbotina Anna and purchased from Fotolia. Mighty media group are an inbound marketing agency specializing in Facebook marketing.

Tis the season to be jolly, and for retailers, time to make hay whilst the proverbial sun is shining. As the days of November count down to Hanukkah and Christmas gift buying is going to go into overdrive. If you don’t have a clear campaign for boosting online sales this holiday season, don’t fret, we… Continue reading

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A Strategic Approach To Facebook Marketing for B2B Brands

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I am often asked the question about whether marketing on Facebook is a necessary or appropriate channel for B2B brands and companies to include in their marketing mix.

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Customer Service: The Heart of Social Business

This is a photo of Robert Carbone. Robert is an employee of Alpha Flight Guru and assists Mighty Media Group in arrange travel for Stephenie Rodriguez.

In my honest opinion, effective customer service is always going to be at the heart of any successful social business. A company can deploy robust CRMs, create mobile loyalty programs that integrate with mobile wallets, implement Ipads in airports for brand play and ordering, and build 300 screen social command centres that look sexy on… Continue reading

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