#LoveTravels Launched (We Say Thank You, Marriott!)

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It almost feels like I am in on a dirty secret, seeing the #LoveTravels video today after it was delivered by an online publication Skift that I exist to read. If you follow my check ins and Tweets, it is no secret that I travel — a lot,  and Mighty Media Group have worked with many highly recognised global travel related brands, and yes, we’re passionate about the travel industry. Seeing that this video had only 63 views and knowing how big this is going to be almost feels like a guilty indulgence and better than dark chocolate at midnight. Watch for yourself and you will appreciate my inspiration for this post.  (This would have been great to show to top tier guests of their loyalty program with exclusive access if Marriott had thought to deploy some gamification in their str ...

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B2B Marketing on Facebook – Why You DON’T Need a Strategy

  If you are wondering as an organisation about B2B marketing on Facebook and asked yourself whether you need a strategy, you should watch this video. In a recent v-blog, our CEO Stephenie Rodriguez shares her response to the commonly asked questions, “Do I need a Facebook Strategy?”   It is no surprise that B2B marketing on Facebook is very different that messaging done by B2C companies. Those who are key decision makers in B2B or business to business organisation are highly likely to use Facebook like everyone else  – to connect and share with their friends and family. What B2B marketers need to do is determine how the pitch and cadence of Facebook articulates their brand’s core values and ethics. Many B2B companies use their Facebook to celebrate their ...

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Visual Storytelling: WHY I OWE EKATERINA WALTER A HUG…

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Visual Storytelling – A picture is worth a thousand words…to me actually, it is more like a million. I was reading a brilliant book recently ‘The Power of Visual Storytelling’ by Ekaterina Walter which I received as a gift and was lucky enough to have signed to me by Ekaterina “Data + Visual + AWESOME”. It got me thinking about how we as a culture have changed with regards to sharing our experiences and how visual storytelling is the way to get noticed! If you want a great read and some practical advice on how to do it right – I suggest you grab a copy. I found it inspirational. As I said earlier, it got me thinking….. and reflecting….. In the “olden days”, before the invention of camera phones and social media sharing apps such as Instagram ...

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Three Keys To More Effective Online Sales Enablement

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What do you think of when you hear the words “Sales Enablement“? It would be quite natural to think of the muscle and force that your good looking sales people dish out, quota numbers and number of leads in the pipeline. Companies who truly appreciate the power of the internet, search engines and authority are best positioned to take advantage of the benefits of discovery and how the sales process has changed in the advent of smart phones, tablets and easier access to information. Lean in, and I will explain how some smart insights from a study by McKinsey & Co support this, and give you three ways to improve your sales funnel in the digital ecosystem.   No qualms about it…when you think about building valuable relationships with clients, your sales team are crit ...

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A CMO’s Guide to SEO and Marketing

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To some SEO and Marketing might seem like apples and oranges, however search engine optimisation (SEO) is no longer a secret weapon of bleeding edge propeller heads or black hat wearing marketers. It’s critical to online success. Most traditional companies have to make sure they rank in search on websites like Yahoo and Google and that they find them consistently — because search engines are the primary way prospects and influencers learn about products and services as the Yellow Pages are now a click away on our laptops, mobile phones and tablets. In most instances companies de-prioritise SEO or glaze over during conversations about search engine optimisation because the leadership team does not understand it well enough to provide the necessary validation and support. If you ...

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