Travel Retail and M-Commerce

This is an image of an airplane in a coffee to articulate m-commerce on

M-Commerce – What’s all the hype? M-Commerce and Digital innovation are the two most widely debated topics in travel retail.   “To App or Not to App?” seems to be the question, but those most vocal in the conversation are the app developers who have the most to gain by evangelizing the perceived necessity of… Continue reading


Innovators Upfront: Meet Vedha Nayak, Visual Design Expert

This is a picture of Visual Design expert Vedha Nayak, Senior Visual Creative at Mighty Media Group Pty Ltd.

Vedha Nayak is Mighty Media Group‘s Senior Graphic Design chief and drives much of our visual creative. Vedha has worked on a number of  design projects including acting as Senior Visual Creative on Global Insider – our most recent digital publication for Oakwood Asia Pacific Hotels, and countless projects with JR/DutyFree. With the recent achievement… Continue reading


FAB2014: Innovations in Digital, Mobile and Social Media

This is an image of an ear symbolising the telling of a secret related to the Blog post on innovation and slides on

As a speaker I am fortunate to address audiences all over the world from various backgrounds on innovation and the impact of disruptive technology. One of my favourite verticals is travel, and a subset of travel is airport retail and catering. I was fortunate to be invited to speak at the #FAB2014 (Food & Beverage… Continue reading


How to BulletProof Your Innovation Strategy

This is a quote of the saying You Cannot Build a New Future on Old Technology by Stephenie Rodriguez CEO of

Innovation strategy dictates that a good idea is not merely enough to succeed in today’s fast moving world. Innovation is defined as “the process of translating an idea or invention into a good or service that creates value or for which customers will reward either commercially or in their loyalty. More and more I see… Continue reading


Three Ways Millennial Travellers Are Disrupting the Travel Industry


The next generation of travellers — millennials who are now between 16 and 34 years old – bring with them a set of expectations that are shaking up the travel industry, and frankly, its about time. These travellers are not only smart device laden and social media savvy, they view travel through completely different lens.… Continue reading


#LoveTravels Launched (We Say Thank You, Marriott!)

Teen (16-17) girl lying on bed using smartphone

It almost feels like I am in on a dirty secret, seeing the #LoveTravels video today after it was delivered by an online publication Skift that I exist to read. If you follow my check ins and Tweets, it is no secret that I travel — a lot,  and Mighty Media Group have worked with… Continue reading


B2B Marketing on Facebook – Why You DON’T Need a Strategy

  If you are wondering as an organisation about B2B marketing on Facebook and asked yourself whether you need a strategy, you should watch this video. In a recent v-blog, our CEO Stephenie Rodriguez shares her response to the commonly asked questions, “Do I need a Facebook Strategy?”   It is no surprise that B2B… Continue reading




Visual Storytelling – A picture is worth a thousand words…to me actually, it is more like a million. I was reading a brilliant book recently ‘The Power of Visual Storytelling’ by Ekaterina Walter which I received as a gift and was lucky enough to have signed to me by Ekaterina “Data + Visual + AWESOME”. It got… Continue reading


Three Keys To More Effective Online Sales Enablement


What do you think of when you hear the words “Sales Enablement“? It would be quite natural to think of the muscle and force that your good looking sales people dish out, quota numbers and number of leads in the pipeline. Companies who truly appreciate the power of the internet, search engines and authority are… Continue reading


A CMO’s Guide to SEO and Marketing


To some SEO and Marketing might seem like apples and oranges, however search engine optimisation (SEO) is no longer a secret weapon of bleeding edge propeller heads or black hat wearing marketers. It’s critical to online success. Most traditional companies have to make sure they rank in search on websites like Yahoo and Google and… Continue reading


My Three Key Inspirations From SXSW Interactive 2014


  The SXSW Interactive experience is never a disappointment. I love all the keynotes, tech talks and events. There is no single greater place to go as a digital marketer if you want to watch marketers talk to marketers. Think about that one for a moment, then respect the challenge. If you were to ask… Continue reading


Three Lessons Marketers Can Learn from Lady Gaga


Today Lady Gaga gave an intimate interview at SXSW (South By Southwest) Music Festival in Austin Texas. She candidly dished the dirt about her performance last night and whilst I was not there to witness first hand, apparently included a mechanical pig, and being vomited on by a performance artist. Whilst not everyone’s cup of… Continue reading


Social Media Metrics – Five Data Points Every marketer should measure


So you have setup some social channels for your business: Facebook, Twitter and Instagram. You have spent time posting, tweeting, responding to questions, following fans and engaging with your advocates. But how is it all going? If you are engaging in social media than you should be measuring your activities. There are so many metrics… Continue reading


Social Media Strategy – Where to Begin

This image demonstrates content marketing on

So your organisation has realised they need to prepare a social media strategy. You are not alone. Many companies continue to struggle with the success and increasing dominance of social media and are now realising this is not a passing fad but actually something they need to integrate into their marketing mix. There are some… Continue reading


Six Key Aspects to Inbound Marketing ROI: Part 6 Innovation


Innovation is a key ingredient to the longevity of a successful company. Times change, people’s behaviour changes, our needs and desires also change, and innovation is the answer to keeping fresh and having products and services that will be in demand. Without innovation, products become stale and obsolete, and the demand for your products and… Continue reading


Six Key Aspects to Inbound Marketing ROI: Part 5 Customer Experience


Social media is all about the ‘customer experience’. The better the experience the greater the success of your company. Social media’s impact on your customer is immediate, and when executed correctly will lead to additional benefits to your organisation such as brand health, better sentiment, cost savings and increased revenue. When setting up and managing… Continue reading


Six Key Aspects to Inbound Marketing ROI: Part 4 Operational Efficiency


When asked to prioritize their business objective using Altimeter’s Social Media Measurement Compass marketers are quick to select their primary goals as engagement, advocacy and increased revenue without consideration to the ways in which social media can improve operational efficiency. We all want our organisation to run a smoothly as possible and fine tune so… Continue reading


Six Key Aspects of Inbound Marketing ROI: Part 3 Marketing Optimisation


Effective social and inbound marketing should begin with aligning core business goals with activities and channels to demonstrate ROI (Return on Investment). If you are a Director of Sales or the CFO (Chief Financial Officer) marketing optimisation is of no consequence. You will no doubt be clamouring for increased revenue whilst your customer service team… Continue reading


Six Key Aspects to Inbound Marketing ROI: Part 2 Revenue Generation


The further you venture down the social media or inbound marketing path with your boss, your colleagues or stakeholders the more likely you are to be asked to demonstrate the ROI of your activities as a marketer. Whilst some like to feel that ROI should mean return on influence and linked to soft KPIs like… Continue reading


Six Key Aspects of Inbound Marketing ROI: Part 1 Brand Health


Ok, so your business has decided it is finally ready to invest the time and resources into social and inbound marketing activities. The most critical first step you will need to take is to ask yourself and your stakeholders to determine what the business expects these activities can positively impact. Whilst the social channels and… Continue reading


Seven Questions to Ask Yourself about Your Inbound Marketing Strategy (Part 1)


Each day, our clients and friends ask us to review their strategy and give the advice about how to optimise their message and their inbound marketing activities. As marketers, it is indeed our responsibility to deliver a clear ROI for digital marketing. Whether you are a B2B (Business to Business), B2C (Business to Consumer), FMCG… Continue reading


Four Essential Elements For a Social Business (The Pillars of Governance)

businessman point on business process

As more and more companies are turning to social media to optimize online conversations, real time feedback and better customer engagement, it is essential to get foundations and footings in place that protect the reputation of the business. In the very nature of social, the voice and interpretation of company messages are no longer left… Continue reading


12 inspiring #JRLoveHolidays Summer Snaps Photo Entries


From Aspen to Hawaii a flurry of Australian and New Zealand Instagrammers told us where they love to go on holidays and shared creative photos with their hands making the heart shape during our summer snaps competition we’ve affectionately named #JRLoveHolidays. There were many notable entries so here is an overview of the most inspiring… Continue reading


JR/DutyFree turn to Instagram and Weibo to drive social engagement


Since it’s sale to Facebook for $1 billion dollars in cash and stock, Instagram has become the biggest social sharing platform for photos and become an outright social network for those who like to perv. Instagram was initially referred to as ‘voyeuristic folly’ by cynics in it’s early phases of popularity, but has come into… Continue reading


Holiday Marketing Tips for Facebook

this image appears on and is attributed to © Subbotina Anna and purchased from Fotolia. Mighty media group are an inbound marketing agency specializing in Facebook marketing.

Tis the season to be jolly, and for retailers, time to make hay whilst the proverbial sun is shining. As the days of November count down to Hanukkah and Christmas gift buying is going to go into overdrive. If you don’t have a clear campaign for boosting online sales this holiday season, don’t fret, we… Continue reading


A Strategic Approach To Facebook Marketing for B2B Brands

this is a photo of a young woman looking at profile images. I

I am often asked the question about whether marketing on Facebook is a necessary or appropriate channel for B2B brands and companies to include in their marketing mix.


Customer Service: The Heart of Social Business

This is a photo of Robert Carbone. Robert is an employee of Alpha Flight Guru and assists Mighty Media Group in arrange travel for Stephenie Rodriguez.

In my honest opinion, effective customer service is always going to be at the heart of any successful social business. A company can deploy robust CRMs, create mobile loyalty programs that integrate with mobile wallets, implement Ipads in airports for brand play and ordering, and build 300 screen social command centres that look sexy on… Continue reading


Success through Social, Digital and Mobile! Shop till you drop in GUAM!

Guam Louis Vuitton

Earlier this month I flew to Guam with my CEO, Stephenie Rodriguez, to attend the 9th ACI Asia-Pacific Small and Emerging Airports Seminar. Our company was invited to present and facilitate a workshop on how to harness the power of social and digital media within airports.


Does the S in iPhone 5s mean better social for Social Media users?


With the launch of the new iPhone 5s now including the latest iOS 7 platform and over 1 billion transistors all within its tiny 112 gram body… How does this phone stack up for social media users?


80 Rules of Social Media You Need to Heed

This is the 80 Rules of Social Media placed by Mighty Media Group

Social media marketing is evolving. In 2009, there were no rules, just experiments. In 2013, Jeremy Waite published his list of 80 Rules of Social Media that we thought was pretty damn clever. 


Three B2B Content Marketing Trends You Needs to Watch!


  Digital is finally getting its due and the competition in the B2B sector has never been more fierce. B2B Content Marketing managers are scrambling to retain eyeballs and mind share in this rapidly evolving ecosystem. In addition, business consumers are becoming much more savvy and demanding more from companies than the same old tired marketing… Continue reading


Five Ways Twitter Can Fuel B2B Marketing Engines!

Twitter campaigns are a dynamic way to engage with consumers in real time.

Every time I speak at a conference or conduct a CIMA workshop the topic of Twitter comes up and I get a boardroom’s worth of questions about the appropriate use of Twitter for B2B Marketing. Whilst the questions are typically related to use case, cadence and the compositions of tweets there are always one naysayer… Continue reading


Five Tips for Better B2B Content Marketing


Today we’re thrilled to launch our latest video infographic giving you 5 quick insights for improving your B2B content marketing activities. Welcome to MMG’s Five Tips to Better Inbound B2B Content Marketing Ever wish your brand could be as cool as NIKE or wish you could market your service organisation as good as ZAPPOS! They… Continue reading


How To Create Better B2B Content Marketing (5 Tips)

Every wonders how to be more effective at B2B content marketing? This post is for you.   This post if for anyone who wished their brand could be as cool as NIKE or wish they could market their customer service prowess as good as ZAPPOS! (Zappos sold their online shoe company for $1B dollars to… Continue reading


10 Ways to Sales Enable Your Website

GoalPost-200x300 (1)

Curious about the term “Sales Enable”? Is your present user experience and online message designed to merely educate or are you taking web visitors through the digital sales funnel on a path towards profitability? Everyday people search the web with a genuine interest in getting a problem solved. If your website is not enabled for… Continue reading


Get Inspired: Does Your Team Deliver Happiness?


MMG would like to tweet from the rooftops how delighted and honored we are to be a part of the ground breaking and inspiring movement in corporate culture that is sweeping the globe, Tony Hsieh’s “Delivering Happiness.” Due to the ingenious writings and methodology of this accomplished, admirable and spirited individual who heads up one of… Continue reading


Brian Solis: King of Customer Experience


Customer Experience, human-centric design, and digital Darwinism are no longer vocabulary words for those who are gazing at the innovation horizon. Today a CEO of a manufacturing company sent me a link to this video in an email. The subject just said this: “Hey Steph – I Get It.”   My friend Brian Solis @BrianSolis (author of Engage –… Continue reading


Are Social Seniors The Hottest Opportunity for Marketers?


If you thought those folks playing on life’s “back nine” are not reachable through social media, think again as seniors are proliferating social media channels such as Twitter and Facebook as the highest growth category in 2013. That t-shirt you saw in the mall that said “Your Granny’s on Facebook!” on that skater that made… Continue reading


Top Tips on How to Manage B2B Content Marketing Writers Block


B2B Content Marketers have the challenge to create regular and meaningful stuff that will educate or inform their prospects and take them further down the sales funnel however the ability to spin their stories can sometimes be challenged for a plethora of reasons. Ever sat down to write an article that is powerful, meaningful and… Continue reading


Caffe Ritazza embraces Social Media (with the help of Mighty Media Group)


Caffe Ritazza is one of the strongest brands in the SSP International (The Food Travel Experts) stable and on May 3, 2012 will whip the lid off their Summer Drinks promotion with a little help from us here at Mighty Media Group. This initiative was officially announced in a press release by SSP International at… Continue reading


Has Content Marketing Killed Social Media?


 “Social media is so five years ago. Content marketing is king, and engagement is the order of the day.” Yes. I said it. If you can relate to that sentence you probably shouldn’t read this blog.  It’s interesting to watch marketing laggards now giving credence to the voice of the people.  Conversations taking place on-line are… Continue reading


Social Media a Hot Topic at the Trinity Forum (2012)


If you happen to have been in the Grand Hyatt in Seoul today, you were probably attending the Moodie Report’s premiere event – The Trinity Forum. Never heard of it? You probably wouldn’t unless you are in the C-suite of the three major stakeholders in the airport commercial business – landlords, retailers and brand owners. The Trinity… Continue reading


Blue Note: What to do with Trolls, Detractors & Bozos


Whether or not you are actively engaging in social marketing in an owned capacity ( or on free popular social networks such as Twitter or Facebook Fan Page you are part of an online community around your brand, product or service. If you are actively observing this behavior and you have never experienced a troll, detractor… Continue reading


Take Aways: The #QantasLuxury Fail at 30,000ft

There has never been quite a social media campaign go wrong in Australia than the #QantasLuxury campaign on Twitter. This story demonstrated that activations that do not align conversations with the immediate goals of organisation across their line of business can do a brand more harm than good. For a case study close to home… Continue reading


Blue Note: a Social Media Pop, Quaff & Share #ChampagneDay2011


Recently I had the privilege of participating in a notable social media iteration that demonstrated effective one-line strategy in the fine food and beverage sector – Champagne Day 2011 (#champagneday2011 and #champagneday).


A Lesson from Steve Jobs and an invite to Lithium’s Likes to Love Sydney Meetup


Steve Jobs was truly one of the most brilliant men of our time. As we celebrate and remember him we also reflect on some of the wonderful inspiration points he left us with. Steve Jobs once said “There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.” As a strategist, I… Continue reading


Review: Connect Now Conference (@luciesydney)


I was an attendee the Connect Now conference last week, Sydney April 7th to 9th and I really wanted to share my feelings about it as it has completely changed my perception of social network. I knew from the day I signed up on Facebook that it will changed my web habits but I couldn’t even imagine… Continue reading


Vodka School – What Is The Story?


The best stories are those that come from an authentic place. As part of a discovery, we created a passion project titled Vodka School where we took an entertaining and light-hearted approach to all things Vodka from destinations to flavor profiles and packaging. Episode 1 was a basic introduction to Vodka, it’s origins, best practice… Continue reading