Blue Note: What to do with Trolls, Detractors & Bozos


Whether or not you are actively engaging in social marketing in an owned capacity ( or on free popular social networks such as Twitter or Facebook Fan Page you are part of an online community around your brand, product or service. If you are actively observing this behavior and you have never experienced a troll, detractor… Continue reading


Take Aways: The #QantasLuxury Fail at 30,000ft

There has never been quite a social media campaign go wrong in Australia than the #QantasLuxury campaign on Twitter. This story demonstrated that activations that do not align conversations with the immediate goals of organisation across their line of business can do a brand more harm than good. For a case study close to home… Continue reading