My Three Key Inspirations From SXSW Interactive 2014


  The SXSW Interactive experience is never a disappointment. I love all the keynotes, tech talks and events. There is no single greater place to go as a digital marketer if you want to watch marketers talk to marketers. Think about that one for a moment, then respect the challenge. If you were to ask… Continue reading


Social Media Metrics – Five Data Points Every marketer should measure


So you have setup some social channels for your business: Facebook, Twitter and Instagram. You have spent time posting, tweeting, responding to questions, following fans and engaging with your advocates. But how is it all going? If you are engaging in social media than you should be measuring your activities. There are so many metrics… Continue reading


Four Essential Elements For a Social Business (The Pillars of Governance)

businessman point on business process

As more and more companies are turning to social media to optimize online conversations, real time feedback and better customer engagement, it is essential to get foundations and footings in place that protect the reputation of the business. In the very nature of social, the voice and interpretation of company messages are no longer left… Continue reading


Success through Social, Digital and Mobile! Shop till you drop in GUAM!

Guam Louis Vuitton

Earlier this month I flew to Guam with my CEO, Stephenie Rodriguez, to attend the 9th ACI Asia-Pacific Small and Emerging Airports Seminar. Our company was invited to present and facilitate a workshop on how to harness the power of social and digital media within airports.


Caffe Ritazza embraces Social Media (with the help of Mighty Media Group)


Caffe Ritazza is one of the strongest brands in the SSP International (The Food Travel Experts) stable and on May 3, 2012 will whip the lid off their Summer Drinks promotion with a little help from us here at Mighty Media Group. This initiative was officially announced in a press release by SSP International at… Continue reading