How to BulletProof Your Innovation Strategy

This is a quote of the saying You Cannot Build a New Future on Old Technology by Stephenie Rodriguez CEO of

Innovation strategy dictates that a good idea is not merely enough to succeed in today’s fast moving world. Innovation is defined as “the process of translating an idea or invention into a good or service that creates value or for which customers will reward either commercially or in their loyalty. More and more I see… Continue reading


My Three Key Inspirations From SXSW Interactive 2014


  The SXSW Interactive experience is never a disappointment. I love all the keynotes, tech talks and events. There is no single greater place to go as a digital marketer if you want to watch marketers talk to marketers. Think about that one for a moment, then respect the challenge. If you were to ask… Continue reading


Does the S in iPhone 5s mean better social for Social Media users?


With the launch of the new iPhone 5s now including the latest iOS 7 platform and over 1 billion transistors all within its tiny 112 gram body… How does this phone stack up for social media users?


A Lesson from Steve Jobs and an invite to Lithium’s Likes to Love Sydney Meetup


Steve Jobs was truly one of the most brilliant men of our time. As we celebrate and remember him we also reflect on some of the wonderful inspiration points he left us with. Steve Jobs once said “There’s a phrase in Buddhism, ‘Beginner’s mind.’ It’s wonderful to have a beginner’s mind.” As a strategist, I… Continue reading