A CMO’s Guide to SEO and Marketing

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To some SEO and Marketing might seem like apples and oranges, however search engine optimisation (SEO) is no longer a secret weapon of bleeding edge propeller heads or black hat wearing marketers. It’s critical to online success. Most traditional companies have to make sure they rank in search on websites like Yahoo and Google and… Continue reading

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From Conversation to Commerce: How to Move your Audience. Did Curiosity really kill the Cat?

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Did curiosity really kill the cat?  If the ‘said’ cat is anything like the black bundle of purring fur sleeping on my mouse mat as I write this blog, then it is a no!  But like most cats, mine included, they dive into anything and everything, always looking out for the next ‘thing’ that moves.… Continue reading

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Six Key Aspects to Inbound Marketing ROI: Part 6 Innovation

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Innovation is a key ingredient to the longevity of a successful company. Times change, people’s behaviour changes, our needs and desires also change, and innovation is the answer to keeping fresh and having products and services that will be in demand. Without innovation, products become stale and obsolete, and the demand for your products and… Continue reading

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Six Key Aspects to Inbound Marketing ROI: Part 5 Customer Experience

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Social media is all about the ‘customer experience’. The better the experience the greater the success of your company. Social media’s impact on your customer is immediate, and when executed correctly will lead to additional benefits to your organisation such as brand health, better sentiment, cost savings and increased revenue. When setting up and managing… Continue reading

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Six Key Aspects to Inbound Marketing ROI: Part 4 Operational Efficiency

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When asked to prioritize their business objective using Altimeter’s Social Media Measurement Compass marketers are quick to select their primary goals as engagement, advocacy and increased revenue without consideration to the ways in which social media can improve operational efficiency. We all want our organisation to run a smoothly as possible and fine tune so… Continue reading

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Six Key Aspects of Inbound Marketing ROI: Part 3 Marketing Optimisation

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Effective social and inbound marketing should begin with aligning core business goals with activities and channels to demonstrate ROI (Return on Investment). If you are a Director of Sales or the CFO (Chief Financial Officer) marketing optimisation is of no consequence. You will no doubt be clamouring for increased revenue whilst your customer service team… Continue reading

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Six Key Aspects to Inbound Marketing ROI: Part 2 Revenue Generation

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The further you venture down the social media or inbound marketing path with your boss, your colleagues or stakeholders the more likely you are to be asked to demonstrate the ROI of your activities as a marketer. Whilst some like to feel that ROI should mean return on influence and linked to soft KPIs like… Continue reading

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Six Key Aspects of Inbound Marketing ROI: Part 1 Brand Health

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Ok, so your business has decided it is finally ready to invest the time and resources into social and inbound marketing activities. The most critical first step you will need to take is to ask yourself and your stakeholders to determine what the business expects these activities can positively impact. Whilst the social channels and… Continue reading

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Seven Questions to Ask Yourself about Your Inbound Marketing Strategy (Part 1)

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Each day, our clients and friends ask us to review their strategy and give the advice about how to optimise their message and their inbound marketing activities. As marketers, it is indeed our responsibility to deliver a clear ROI for digital marketing. Whether you are a B2B (Business to Business), B2C (Business to Consumer), FMCG… Continue reading

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Success through Social, Digital and Mobile! Shop till you drop in GUAM!

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Earlier this month I flew to Guam with my CEO, Stephenie Rodriguez, to attend the 9th ACI Asia-Pacific Small and Emerging Airports Seminar. Our company was invited to present and facilitate a workshop on how to harness the power of social and digital media within airports.

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Five Ways Twitter Can Fuel B2B Marketing Engines!

Twitter campaigns are a dynamic way to engage with consumers in real time.

Every time I speak at a conference or conduct a CIMA workshop the topic of Twitter comes up and I get a boardroom’s worth of questions about the appropriate use of Twitter for B2B Marketing. Whilst the questions are typically related to use case, cadence and the compositions of tweets there are always one naysayer… Continue reading

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