Six Key Aspects to Inbound Marketing ROI: Part 6 Innovation
Innovation is a key ingredient to the longevity of a successful company. Times change, people’s behaviour changes, our needs and desires also change, and innovation is the answer to keeping fresh and having products and services that will be in demand. Without innovation, products become stale and obsolete, and the demand for your products and… Continue reading
Six Key Aspects to Inbound Marketing ROI: Part 2 Revenue Generation
The further you venture down the social media or inbound marketing path with your boss, your colleagues or stakeholders the more likely you are to be asked to demonstrate the ROI of your activities as a marketer. Whilst some like to feel that ROI should mean return on influence and linked to soft KPIs like… Continue reading
Six Key Aspects of Inbound Marketing ROI: Part 1 Brand Health
Ok, so your business has decided it is finally ready to invest the time and resources into social and inbound marketing activities. The most critical first step you will need to take is to ask yourself and your stakeholders to determine what the business expects these activities can positively impact. Whilst the social channels and… Continue reading
A Strategic Approach To Facebook Marketing for B2B Brands
I am often asked the question about whether marketing on Facebook is a necessary or appropriate channel for B2B brands and companies to include in their marketing mix.