How to BulletProof Your Innovation Strategy

This is a quote of the saying You Cannot Build a New Future on Old Technology by Stephenie Rodriguez CEO of

Innovation strategy dictates that a good idea is not merely enough to succeed in today’s fast moving world. Innovation is defined as “the process of translating an idea or invention into a good or service that creates value or for which customers will reward either commercially or in their loyalty. More and more I see… Continue reading


Social Media Strategy – Where to Begin

This image demonstrates content marketing on

So your organisation has realised they need to prepare a social media strategy. You are not alone. Many companies continue to struggle with the success and increasing dominance of social media and are now realising this is not a passing fad but actually something they need to integrate into their marketing mix. There are some… Continue reading


Seven Questions to Ask Yourself about Your Inbound Marketing Strategy (Part 1)


Each day, our clients and friends ask us to review their strategy and give the advice about how to optimise their message and their inbound marketing activities. As marketers, it is indeed our responsibility to deliver a clear ROI for digital marketing. Whether you are a B2B (Business to Business), B2C (Business to Consumer), FMCG… Continue reading


Four Essential Elements For a Social Business (The Pillars of Governance)

businessman point on business process

As more and more companies are turning to social media to optimize online conversations, real time feedback and better customer engagement, it is essential to get foundations and footings in place that protect the reputation of the business. In the very nature of social, the voice and interpretation of company messages are no longer left… Continue reading


Caffe Ritazza embraces Social Media (with the help of Mighty Media Group)


Caffe Ritazza is one of the strongest brands in the SSP International (The Food Travel Experts) stable and on May 3, 2012 will whip the lid off their Summer Drinks promotion with a little help from us here at Mighty Media Group. This initiative was officially announced in a press release by SSP International at… Continue reading


Blue Note: What to do with Trolls, Detractors & Bozos


Whether or not you are actively engaging in social marketing in an owned capacity ( or on free popular social networks such as Twitter or Facebook Fan Page you are part of an online community around your brand, product or service. If you are actively observing this behavior and you have never experienced a troll, detractor… Continue reading


Blue Note: a Social Media Pop, Quaff & Share #ChampagneDay2011


Recently I had the privilege of participating in a notable social media iteration that demonstrated effective one-line strategy in the fine food and beverage sector – Champagne Day 2011 (#champagneday2011 and #champagneday).