mighty media group
Strategic Recommendations Report
We retained Stephenie and Mighty Media Group to perform a CIMA Audit, conduct research and present a Strategic Recommendations Report on how we could improve stakeholder communication, reduce cost and increase revenue. We recently sat down and went through the Strategic Report and the feedback was that this was a great piece of insight to our business where Stephenie under promised and over delivered a high ROI. The delivered insights will enable us to maximise revenue generation, customer experience and position Allied Mills as an innovator within our competitive environment.
Douglas Sutherland, General Manager Customer Insight & Innovation (Allied Mills) July 10, 2014
I would like to recommend Stephenie as an extremely knowledgeable, engaging and entertaining speaker. She is to be commended on her in-depth subject knowledge and advanced presentation skills.
Her recent presentation at the NSW Miller Heiman Client Summit was exceptionally well received by a diverse audience and provided exceptional insights around social networks and just how powerful this platform really is when communicating with our colleagues and our clients.
She is to be commended on her in-depth subject knowledge and advanced presentation skills. She was knowledgeable, engaging and entertaining.
Chantalle Meijer, Group Executive Marketing and Communications at Coffey International.
SSP – The Food Travel Experts
Stephenie combines a deep understanding of digital and social media with a creative and innocent mindset. With her broad interest and curiosity she has the ability to articulate game changing concepts and strategies.
When it comes to implementation, her dedication to excellence and energy are of an exemplary standard.
Rick Stavast, Chief Marketing Officer at SSP - The Food Travel Experts.
If I could say one thing about Stephenie it is that she is connected. I don't mean that she's connected, even though she's connected with the people who are paving the way for the future of marketing....That's a given. I mean she is connected to where marketing is, isn't and where it needs to be. She's a visionary and an experimenter. It shows in her work, her events, and also in the relationships that she builds with businesses, other thought leaders, and also the very platforms they use to earn relevance and build relationships.
Brian Solis, Principal Analyst, Altimeter Group, Author of What's the Future of Business (WTF).
MMG and Stephenie Rodriguez were retained by JR/DutyFree in April 2013 and were engaged to complete a CIMA Audit review and identify key opportunities for us to increase our revenue, engage our customers and innovate in our industry and this was delivered in a Strategic Recommendations Report. There was a focus criteria in this undertaking to identify our opportunities as it related to marketing to Asian and Chinese travellers and improve our relationship with the Connected Consumer. Stephenie was able to engage and interact gaining the respect and confidence of our stakeholders from the top down. It was remarked internally as to how she was able to quickly and elegantly understand our business, our team and our potential though her retail safari, deep dive, and collaborative professional process. She and her team delivered a solid and insightful Strategic Recommendation Report for our company that was incorporated into our successful tender for the DutyFree supply to Brisbane Airport and now being deployed across our business. We then re-engaged Mighty Media Group to help us implement and execute our social media strategy with the build, consolidation and construct of our first social media campaigns related to holiday shopping trends and aligned with popular social networks in Australia, New Zealand, Asia-Pacific and PRC including Weibo, Douban, Youku, Youtube, Twitter, Instagram and Facebook. JRDutyFree have been shortlisted for the Moodies Social Media Award for Best Social Media Campaign for our #JRLoveHolidays Photo competition completely ideated and deployed with Mighty Media Group. In addition to MMG's ability to be help us be more innovative in our marketing and create more intimate dialogue with our travellers through social media channels the team are also fun to work with - from their CEO/Strategist, visual creatives, technologists to their web developers, community managers and analysts. We are made to feel important and appreciate the spirit of partnership that MMG bring to the table. Stephenie herself is not only a thought leader in the social and digital space, she was also able to influence and gain support from stakeholders across our business and I would recommend Stephenie and the agency to others wishing to improve or embark on digital, mobile or social media marketing. On a personal note Stephenie has taught me a lot about the connected world and it has been a lot of fun to work with her.
Ashley Thompson, Marketing Manager, James Richardson Pty Ltd
MMG were brought on to review our social media presence and provide a recommendations report. The CIMA Audit methodology was impressive and Stephenie’s implementation of it incisive.
In the research and evaluation process Stephenie was thorough, probing our assumptions and processes to identify a myriad of opportunities across all channels and activities. The report that followed was tailored to our strategic business goals, grounded in our operational reality and presented a clear roadmap to improved and meaningful connection with community through social media.
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Marni Pilgrim, Online Communications Manager, AIATSIS-Australian Institute of Aboriginal and Torres Strait Islander Studies