ClubMed’s Social Media Strategic Audit Contract Won
For Immediate Release:
AUSTRALIA’S MIGHTY MEDIA GROUP HAS WON THE EAST ASIA PACIFIC SOCIAL MEDIA AUDIT CONTRACT FOR CLUBMED
Sydney, Australia May 6, 2014, Mighty Media Group was successful in the tender for the social media audit contract business for ClubMed East Asia Pacific, announced today.
Competing with two other digital, mobile and social media agencies across the east Asia region, the contract includes a full review of the ClubMed ESAP’s existing digital, mobile and social footprint in Korea, Japan, Singapore, India, Malaysia, Thailand and Indonesia and the delivery of a CIMA™ Strategic Recommendation Report.
Stephenie Rodriguez, CEO of Mighty Media Group said that she was confident that MMG was well suited to improve ClubMed’s online relationship and communication with their customers across a range of languages and cultures.
“This is an exciting project and solidifies our agency’s ability to cultivate a global client portfolio. “
“ We are passionate about this iconic brand and plan on delivering the social media strategic audit, advice and solutions using our proven methodologies implemented by our global team,” she said.
Mighty Media Group will conduct over 30 individual stakeholder interviews and over 100 hours of research and trade area analysis, property tours and resorts such as ClubMed’s Bali Resort in Indonesia and Kabira Beach Resort in Japan.
Regarding ClubMed ESAP’s strategic audit of social media channels Emile Nols, Regional Marketing Manager Online & CRM said “ClubMed has the ambition to set a new standard with the use of social media. We aim not only to maintain a meaningful relationship with our 1.2 million fan base and but reach more potential customers. Presently social media platforms are already being used for recruitment of our Staff, G.O’s and G.E’s. We want to make sure to align the recently developed global strategy with the local realities in Asia Pacific. So that also Asian platforms get a key position. Mighty Media Group proved to be the most experienced when it comes to these types of analyses. With a thought leader like Stephenie Rodriguez overseeing the project, we believe we have an edge.”
Mighty Media Group commence work immediately on the audit which will be administrated by the ClubMed Singapore Regional office.
For further information on Mighty Media Group or the strategic social media audit for ClubMed, please contact Stephenie Rodriguez on +61416 08 9000 or stephenie@mightymediagroup dot com dot au
Stephenie Rodriguez, Mighty Media Group +61416089000
email: Stephenie at mightymediagroup.com.au
About Mighty Media Group:
Mighty Media Group is a digital, mobile and social media agency founded in 2004 based in Australia. In the last decade it’s enabled domestic and international businesses including global food and beverage travel retailer SSP – The Food Travel Experts, Berocca, Austereo, Camilla, JR/DUTYFREE, MAVI Jeans, Allied Mills, AIATSIS, and helped many others unlock the potential of improved online communication, increase revenue and improve customer experience. An end-to-end social media agency, Mighty Media Group offer strategy, social listening solutions, web and application development, community management, social campaigns, social benchmarking analytics and integration advice.
Founded in 1950 by Gérard Blitz, Club Med is the pioneer of upscale All-Inclusive holidays. These exceptional destinations, innovative activities and all-inclusive aspect constitute the pillar of Club Med’s concept to make our guests happy and perpetuate Blitz’s motto: “The purpose of life is to be happy… The moment to be happy is now, and the place to be happy is here.”
For more info: http://www.clubmed.com.au/cm/