Five Tips for Better B2B Content Marketing
Today we’re thrilled to launch our latest video infographic giving you 5 quick insights for improving your B2B content marketing activities.
Welcome to MMG’s Five Tips to Better Inbound B2B Content Marketing
Ever wish your brand could be as cool as NIKE or wish you could market your service organisation as good as ZAPPOS! They sold their online shoe company for $1B dollars to Amazon because people love what they do and deliver. The good news is that you can!
Tip 1: Appreciate the commercial value of the work you will put into content marketing. Content Marketing delivers three times more leads than traditional marketing per dollar spent. It can help you cultivate brand loyalty. 70% of B2B Customers feel closer to a company after engaging with it’s content. Content Marketing is also cost effective. It costs 62% less than traditional marketing AND delivers higher quality leads.
Make content accessible where your prospects are congregating online. Eighty percent of people skip television ads, forty-four percent ignore direct mail that is not highly personalised and ninety-one percent of email users unsubscribe to emails sent to them by companies.
Mitigate risk of brand squatting or hijacking by owning your own true and authentic voice on line. Foster companies memes and legends to create mystery, intimacy and sensuality around your brand. Deliver high quality content that will resonate with key audience segments.
Create personas for each of your customer segments. Underpin your personas with real time lead tracking (We can help you!) to determine what content is resonating and what your online prospects are most interested in.
Tip 5. We quote Natalie Merchant on this tip: Give them what they want! Give your brand a sensory audit and define how your sound, smells, taste and feel online. Ensure your on and offline behaviour is consistent. Aim to be that guy, girl or company that is sure to catch your prospects eye.
Final Tip: Don’t be boring! Use rich media to bring your data and messages to life like we just did in the making of this video. Contact us for a Free Consultation on how we can help you create memorable marketing. Thanks for Watching, please share this.
About the Author
Stephenie Rodriguez founded Mighty Media Group, a leading data-driven digital, mobile and social marketing strategy and solutions firm, in 2004 and is currently the company’s Chief Executive Officer. She is also the former publisher of Ocean Drive Magazine (Australia), a speaker and futurist on all aspects of social technology, an evangelist of engagement, and has advised companies including SSP – The Food Travel Experts, Austereo, JR/DutyFree, Radar Group of Companies, Transfield, Allied Mills, ClubMed, AIATSIS, Income Solutions, and Bayer (Berocca), Toyota, Mercedes Benz, and the UN FAO. You’re likely to find her Tweeting here @digitalgodess or present at events such as #SXSWi, #TFWA, #Tedx and #SocialBiz.