Holiday Marketing Tips for Facebook
Tis the season to be jolly, and for retailers, time to make hay whilst the proverbial sun is shining. As the days of November count down to Hanukkah and Christmas gift buying is going to go into overdrive.
If you don’t have a clear campaign for boosting online sales this holiday season, don’t fret, we can help.
According to Paul Robson, head of Adobe who published a recent trend report predicting online shopping over this holiday season, “Cost-conscious consumers are looking for bargains and see online as the best source for these. More than 76 per cent of Australian online consumers cited lower prices and good deals as the most important reason for shopping online, followed closely by the lure of free shipping at 49 per cent.
“Price topped variety, availability, and convenience. Consumers used to see big box chain stores as synonymous with lowest price, but now online is just one big box.”
Robson has also predicted online shopping will jump significantly from mid-November, especially during Click Frenzy 2013 that will be from 19-20 November 2013.
“Adobe is predicting that during Click Frenzy this year we’ll see online purchasing double its normal levels. Online shopping will also spike during Cyber Monday, which is a marketing term used to signify the Monday following Thanksgiving in the United States,” he said. So, customers are looking for sales, easy ways to purchase and to take advantage of online events like Click Frenzy and Cyber Monday”, according to retail news website http://www.retailbiz.com.au.
So, how can we make Click Frenzy and the thrust of Australian consumers online increase your holiday sales this year? Our answer, better holiday marketing.
1. BE PREPARED
If your web-store shop front is not up to snuff, you might want to rethink how aggressive you go to attract visitors during this period until it is. A signal that you could improve your visitors experience would be to review your Google Analytic stats and determine which pages has the highest bounce rate. Another stat that indicates something is flawed is a high volume of cart abandonment. Our web development team can help you develop a winning user experience.
2. FISH WHERE THE FISH ARE – FACEBOOK
As folks are making travel plans, checking on family and friends and sharing their holiday snaps, time spent on Facebook will ultimately increase. Facebook ads provide an easy way to put your sales message in front of your fans and it’s ability to target by interest, demographic, geography and behaviour make it laser precise in reaching key customers. We can help you design an advertising campaign that will bring customers who are ready to buy to your online store.
3. GET VISUAL
Use attention grabbing visuals in your time line to attract your target customers. These can be original photos that you might take of your office, product or team. Curating photos generated by your fans is another great way to drive engagement as you celebrate their passion for what you make, sell or do.
4. CREATE A CONTEST
Everybody loves to win something, especially something that they can consume or enjoy over the summer holiday months. Think outside the square about prizes and consider bundling items to create unique gift packs that are designed for your desired end consumer. Add an element of “money can’t buy” to it by making it personal. Contests are great for building email databases which lower the cost of marketing once the mistletoe has been taken down. A well thought out contest campaign would include an easy way to enter, the ability to share the online event with friends, a soft offer like a digital coupon just for entering, and of course, an amazing prize that makes it worth their time and attention. A post entry follow up email campaign to ensure that the new fan becomes a vibrant part of the online community also ensures that your brand and business stays in front of the consumer over the buying season. Our Shoutlet enabled social marketing platform enables us to deploy contests and campaigns that are both fun and easy to implement.
5. INSPIRE AND CELEBRATE YOUR FANS
During the holiday season, be a trusted friend to your community and use your online messaging to inspire then with look books, gift ideas, and make it easy for them to get through the holiday mania. Free shipping, iterating your terrific return policy and offering great customer service are surefire ways to drive delight. Use Pinterest to visually curate your products with imbedded links for easy path to purchase. Try short online videos with a recommendation a day for each person on someone’s gift list. Plan “Fan Only”
sales events and alert customers on Twitter.
In summary, Facebook has the highest engagement rate of any social network in use. Australians spend over 21 hours a week on the internet. Create a positive disruption this holiday season using rich media marketing, engagement applications like Facebook contests, and create a dynamic discussion that will shift from conversation to commerce.
For more holiday marketing ideas, click here to download an exhaustive list of ways to market your online business this holiday season and drive sales this Christmas or inquire here and we’ll be in touch.
About the Author
Stephenie Rodriguez founded Mighty Media Group, a leading data-driven digital, mobile and social marketing strategy and solutions firm, in 2004 and is currently the company’s Chief Executive Officer. She is also the former publisher of Ocean Drive Magazine (Australia), a sought after speaker and futurist on all aspects of social technology, an evangelist of engagement and big data application. She’s advised companies including SSP – The Food Travel Experts, Austereo, JR/DutyFree, ClubMed Asia Pacific, Transfield, Allied Mills, Income Solutions, Bayer (Berocca), Mercedes Benz, and the UN FAO. You’re likely to find her Tweeting here @digitalgodess or present at events such as #SXSWi, #TFWA, #Tedx and #SocialBiz.