Inbound Marketing is the act of using content to create subject matter expertise that attracts customers to you.
No one can be certain who was the first inbound marketing agency in Australia, although we’ve been helping customers in Queensland, New South Wales, the Australian Capital Territory, Victoria, South Australia, and New Zealand ever since 2004 create meaningful content in various digital formats. Inbound marketing methodology is focused on publishing high-quality content that aligns with your customers’ interests, naturally drawing them by interest towards your company and products.
Search engines ranking systems and the updates in algorithms by Google have changed the way traditional marketers must engage with prospects online. Beyond the static website pages, Google is pinging your website daily looking for fresh content and engagement, and in order to keep well ranked in search, regular publishing of helpful, well written articles and information must become a part of the running of the business.
This content will, if purposed and executed correctly, attract quality leads to your business and will help you position as subject matter experts in your appropriate category or sector. If you are a professional service organisation such as an accountant or lawyer, a regular blog post about changes to tax laws or ways to improve your tax position would be of high value to potential customers. Consistently offering such helpful content (also known as Youtility in the best selling business book by Jay Baer) on your site increase your organic search ranking, as new criteria from SERP measures time spent on your website as an indices of the value of your website related to search keywords. The longer someone spends on a page, the higher Google will rank it, organically. (Without you paying for it!)
Our team of experienced and talented strategists can work with you to create a tactical blueprint that identifies both the potential opportunity and approach to inbound marketing. Our global talent team is highly specialised in research and consumer insights, digital product development, advocacy, Social Customer Relationship Management (SCRM), loyalty programs, fun-ware and word of mouth marketing.
Our best practice leadership team is highly skilled in assisting with inbound marketing deployment including content planning and development, training and implementation of our Optify sales enabling and lead nurturing technology.
Our inbound marketing services include:
• Ongoing Community Management
• Content Marketing and Creation
• Blog Management
• Contests & Campaigns
• Enabling Technology