MMG – Finalists in the 2014 Moodie Awards
The Moodie Report announced today that Mighty Media Group have made the shortlist for ‘The Moodies’, The Moodie Awards – the second annual airport-specific digital, mobile and social media awards. The announcement was made via various social media platforms and TheMoodieReport.com website.
MMG has been shortlisted for the Best Single Social Media Marketing Campaign – with our entry for our client JR/Duty Free and our #JRLoveHolidays Summer Snaps campaign.
This was an exciting photo hashtag campaign run using Facebook, Douban, Instagram and Weibo.
A shortlist of 82 individual entries across 14 categories has been generated from over 150 submissions made via a mix of self-nomination and a call for submissions from the industry, as well as judges’ nominations.
The overall winners will be announced in coming weeks and will be judged by an expert panel including: Mighty Media Group Pty Ltd Chief Enabling Officer Stephenie Rodriguez, SimpliFlying CEO Shashank Nigam and The Moodie Report Executive Director – Business Development & Innovation Matt Willey.
The criteria by which finalists will be judged fall under six broad headings, making up the Moodie 100 scoring system, as follows:
Here, judges will use quantifiable yardsticks to measure the impact of each nomination. For instance, nominated Facebook pages will be rated by the number of ‘likes’ and ‘check ins’; YouTube presence will be rated by the number of ‘views’; while the number of followers generated by a Twitter account will be noted. For airports, annual traffic will be taken into account when assessing the number of ‘likes’, ‘views’ or ‘followers’ their social media presence generates.
Many companies are present in social media, but too often they fail to update that presence or use it to create a meaningful relationship with their customers. Our judges will rate nominations according to how well companies engage their customers through digital and social media, to the level of interaction they achieve, and to the quality of the conversation they are able to generate.
Visual quality and impact is critical across all categories, and especially so for the crucial On-Airport, In-Store Digital Media category. Our judges will look for quality of imagery, creativity and excellence in execution.
QUALITY OF CONTENT
The ways in which companies use digital and social media diverge considerably. Our judges will focus on originality and breadth of content and on methods employed to win the traveller’s attention. Extra merit will be earned by those companies aiming to do more than merely sell a product or service, but that use new media to create excitement and interest in the location in which they operate.
INCENTIVE TO SPEND
How are airports and operators using digital and social media to win spend from travellers? And how are they then ensuring those travellers become loyal customers? Our judges will look in detail at the methods deployed to encourage spend and their effectiveness.
IMPACT ON THE TRAVELLER EXPERIENCE
Today, most travellers use mobile devices when they travel. The Moodies will look at how airports and retailers have tapped into the SoLoMo trend to make their customers’ experience easier and more enjoyable, whether through practical information, gift incentives or other initiatives.