Holiday Marketing Tips for Facebook

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Tis the season to be jolly, and for retailers, time to make hay whilst the proverbial sun is shining. As the days of November count down to Hanukkah and Christmas gift buying is going to go into overdrive. If you don’t have a clear campaign for boosting online sales this holiday season, don’t fret, we… Continue reading

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A Strategic Approach To Facebook Marketing for B2B Brands

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I am often asked the question about whether marketing on Facebook is a necessary or appropriate channel for B2B brands and companies to include in their marketing mix.

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Three B2B Content Marketing Trends You Needs to Watch!

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  Digital is finally getting its due and the competition in the B2B sector has never been more fierce. B2B Content Marketing managers are scrambling to retain eyeballs and mind share in this rapidly evolving ecosystem. In addition, business consumers are becoming much more savvy and demanding more from companies than the same old tired marketing… Continue reading

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Has Content Marketing Killed Social Media?

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 “Social media is so five years ago. Content marketing is king, and engagement is the order of the day.” Yes. I said it. If you can relate to that sentence you probably shouldn’t read this blog.  It’s interesting to watch marketing laggards now giving credence to the voice of the people.  Conversations taking place on-line are… Continue reading

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