Six Key Aspects of Inbound Marketing ROI: Part 3 Marketing Optimisation

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Effective social and inbound marketing should begin with aligning core business goals with activities and channels to demonstrate ROI (Return on Investment). If you are a Director of Sales or the CFO (Chief Financial Officer) marketing optimisation is of no consequence. You will no doubt be clamouring for increased revenue whilst your customer service team… Continue reading

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Three B2B Content Marketing Trends You Needs to Watch!

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  Digital is finally getting its due and the competition in the B2B sector has never been more fierce. B2B Content Marketing managers are scrambling to retain eyeballs and mind share in this rapidly evolving ecosystem. In addition, business consumers are¬†becoming much more savvy and demanding more from companies than the same old tired marketing… Continue reading

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