Seven Questions to Ask Yourself about Your Inbound Marketing Strategy (Part 1)

Social-Media-Plan

Each day, our clients and friends ask us to review their strategy and give the advice about how to optimise their message and their inbound marketing activities. As marketers, it is indeed our responsibility to deliver a clear ROI for digital marketing. Whether you are a B2B (Business to Business), B2C (Business to Consumer), FMCG… Continue reading

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Four Essential Elements For a Social Business (The Pillars of Governance)

businessman point on business process

As more and more companies are turning to social media to optimize online conversations, real time feedback and better customer engagement, it is essential to get foundations and footings in place that protect the reputation of the business. In the very nature of social, the voice and interpretation of company messages are no longer left… Continue reading

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