The rules for travel retail marketing have changed with the rise of the connected consumer. Are you meeting their needs?
Based in Australia, we’ve assisted clients with travel retail marketing in West Australia (Perth International Airport), Sydney (Sydney International Airport), Queensland (Brisbane International Airport), Victoria (Melbourne), Darwin, Cairns Airport, and in New Zealand (Auckland, Christchurch, and Wellington airports) for our client JR/DutyFree. Our travel retail marketing services range from assisting with airport tender responses and planning for digital, mobile and social media marketing. We offer a full suite of services including campaign ideation, deploying social CRM, social listening solutions, and online community management.
More than just marketers, we also work with various trade partners and travel retail media regularly contributing to The Moodie Report and other online publications as thought leaders on the importance for duty free concessionaires, brands and airports to positively disrupt connected consumers and take advantage of the widespread adoption of smart devices to drive sales. From strategic consulting to social marketing campaigns on Facebook, Instagram, Twitter and Youtube to mobile applications, online social CRM development, and mobile shopping platforms – we’re helping our duty free clients to increase revenue, create better efficiency in their operations, encourage loyalty and advocacy and gather and mine behavioural data.
We’re specialised and deeply passionate about the travel retail sector. Our CEO, Stephenie Rodriguez is regularly involved with TFWA Tax Free World Association and has led workshops for ACI (Airport Council International) providing fundamental training and advice on digital marketing in airports. In May 2013, Stephenie presented a keynote in the E-Perfect Series at TFWA Asia Pacific in Singapore. Parts of Stephenie’s presentation can be viewed here. In 2014, Stephenie also acted as a judge for the international social media marketing awards – The Moodies 2014 evaluating campaigns by some of the world’s most dynamic travel retail merchants.
Wondering how we can help your travel retail business improve marketing or drive brand awareness? For an obligation-free consultation, contact us here.