Twitter Campaigns are great marketing channels for driving traffic and generating leads. In fact, 42% of Twitter users follow brands or companies. It’s a real-time information network that connects you to the latest news and updates populated by what people find interesting and topical.
Twitter is now the only place to get in front of larger audiences than just those who follow your company or brand. It gives you the golden opportunity to listen to competitor discussions and the power to connect and influence those who are experts in your industry. Twitter allows companies and brands to meet and connect with those talking on a subject related to your product and services.Activate those who could become influencers, like stakeholders and media, learn about sentiment and gauge share of voice. Ad campaigns on Twitter has now become easier, more useful and can be effective even on a relatively small budget. Simply find the public streams you find most compelling and follow the conversations.
Advertisers have used Promoted Tweets and Promoted Accounts to connect with an engaged audience at precisely the right moment and have identified best practices that help them effectively achieve their marketing goals through Twitter Campaigns.
In your B2B marketing, are you using Twitter? What types of Twitter ads work best for your campaigns? Which targeting method would be most successful?
We can help.
Mighty Media Group is an award winning, integrated inbound marketing agency specialising in digital, mobile, social media communication and strategy that delivers improved sales performance.
We help businesses use Facebook and Twitter on mobile devices and architect social media marketing that drives influence, action and ROI.
LISTEN. ENGAGE. ENABLE.